Theories of concept are structured, acquired and deployed.

Categorization, planning and decision making are constantly tested.

Concepts are are organized within and around theories. Acquiring a concept involves learning such theory, and deploying a concept in a cognitive task, involves theoretical reasoning.

Next level

lead generation

Theories are constantly revised as new knowledge is discovered through research.

The three stages of theory development

Speculative theories

attempts to explain what is happening

Descriptive theories.

gathers descriptive data to describe what is really happening.

Constructive theories.

revises old theories and develops new ones based on continuing research.

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